Southern Realty Associates
Choose a flat-fee MLS listing or agent-assisted service, then add focused help when you need it.
Listing plans
List flat. Keep more of your equity.
SRA enters your home in the MLS and syndicates it everywhere; you self-manage showings and negotiation with Genie tools, and can buy hands-on help à-la-carte.
≈ $7,500 less your flat fee
Start at Flat FeeListing essentials, lightly guided.
Everything in Flat, plus pricing guidance, offer review, and light transaction support.
$5,000
Start at 1%Guided sale with negotiation + coordination.
Everything in 1%, plus full offer negotiation and contract-to-close transaction coordination.
$2,500
Start at 2%Full service, white-glove.
The complete listing service: pricing, professional marketing, showings, negotiation, contract-to-close, and closing attendance.
$0
Start at 3%Service matrix
| Service | Flat Fee | 1% | 2% | 3% |
|---|---|---|---|---|
| MLS / Stellar listing entrySRA enters and maintains your listing in Stellar MLS. | ||||
| IDX + portal syndicationYour listing syndicates to Zillow, Realtor.com, Homes.com and SRA/IDX sites per MLS rules. | ||||
| Genie self-service toolsAI listing wizard, status dashboard, alerts, and document tools. | ||||
| AI-assisted listing descriptionFair-housing-checked listing copy generated for you. | ||||
| Southern Realty Associates staff pre-publish reviewAn SRA licensee reviews your listing before it goes live in the MLS. | ||||
| Pricing guidance (CMA)A comparative market analysis and pricing recommendation. | ||||
| Professional photographyProfessional listing photos. | ||||
| Yard sign + lockboxBranded yard sign and secure lockbox. | ||||
| Showing scheduling & managementSRA schedules and manages buyer showings of your home. | ||||
| Open house hostingSRA hosts open houses. | ||||
| Premium marketing packageSocial campaigns, featured placement, and enhanced marketing. | ||||
| Offer review & negotiationSRA reviews offers and negotiates on the seller's behalf (transaction-broker limits apply). | ||||
| Contract-to-close coordinationTransaction coordination from contract through closing. | ||||
| Closing coordination/attendanceSRA coordinates and attends your closing. | ||||
| Broker Listing Review |
Add-on services
A licensee reviews a submitted offer before you accept or counter.
We ship a yard sign to your door with a custom and tradable QR code to help you connect with interested buyers.
All commissions are negotiable; some sellers may not offer any buyer-broker commission — negotiate accordingly.
This is an estimate, not a guarantee. Actual savings depend on the seller's offer of buyer-broker compensation and the final sales price, and do not include use/transaction fees or any à-la-carte services you purchase.
Services and pricing are offered by Southern Realty Associates, a licensed Florida real estate brokerage.
